Fujifilm’s Instax Square 2 is a simple point-and-shoot instant camera aimed at users who want attractive square prints without complicated controls. Its rounded body, comfortable grip and premium-feeling plastic construction make it easy to handle, while its photos generally have vivid colors and a retro appearance.
The camera introduces two built-in filters, Warm and Cool, which can be selected with a switch on the front. Warm adds an orange, more saturated appearance, while Cool gives images a blue tone. The review describes these filters as a distinctive feature that is not found on other analog instant cameras.
The Instax Square 2 also adds a Landscape focus mode to the Standard and Close-Up options. Its retractable 65.75mm lens has automatic exposure, shutter speed and ISO control, so shooting requires little more than framing the subject and pressing the shutter. Focus ranges from 0.3 meters to infinity in Landscape mode, 0.5 to 3 meters in Standard mode and 0.3 to 0.5 meters in Close-Up mode.
Image results are generally pleasing, with the square format providing more room for landscape scenes than smaller instant cameras. However, some photographs can be slightly out of focus or overexposed, and the Close-Up mode may require trial and error to produce sharp results.
The camera’s controls are deliberately straightforward, but its creative options are limited. It has no double-exposure mode or self-timer, and the built-in flash cannot be switched off. The always-on flash may create bright spots when photographing subjects at close range.
The Instax Square 2 uses four AA batteries. Fujifilm rates it for up to 300 photos between battery replacements, although the use of disposable batteries is less convenient than a built-in rechargeable battery. The camera is compatible with Instax Square film, which costs approximately $1.10 per print based on the listed film prices. Each photo can take up to 90 seconds to develop.
Launched in October 2026, the Instax Square 2 is priced at $119 in the United States and £94 in the United Kingdom. It is available in Misty White, Slate Blue and Brick Red. Its main competitors include other square-format instant cameras from Lomography, as well as Polaroid models that offer more manual or creative controls but use more expensive film in the comparison provided.
The camera also works with Fujifilm’s Instax Up! app, which can scan prints, save them to a phone, create wallpapers and adjust aspects such as brightness and contrast. Overall, the Instax Square 2 is presented as a good-value option for users who prioritize simple operation, attractive square prints and the flexibility of its Warm and Cool filters over advanced shooting modes.
Sources: Tom's Guide.