OpenAI is considering calling its data centers “AI compute campuses” as part of a public relations effort planned for after the US midterm elections, according to Axios. The campaign could also involve lobbying on AI regulation and attempts to improve public perceptions of the technology.
The effort comes amid growing opposition to data center construction. A July Gallup poll found that up to 70% of US adults oppose building data centers in their communities, with opposition spanning Democrats, Republicans and independents. Residents have raised concerns about environmental effects, including water contamination, fossil fuel use and noise.
Supporters argue that data centers create local jobs, but studies cited in the report suggest employment gains can be limited or temporary. OpenAI’s Global Affairs Officer, Chris Lehane, told Axios that communities should hold companies accountable and receive meaningful benefits from such projects. The company is also seeking to frame AI adoption as a way to access economic opportunities.
OpenAI’s broader post-election policy messaging may include speed limits and mandatory safeguards for AI development, as well as efforts to influence international standards. The report says the company’s proposals resemble arguments for pacing AI development that have also been made by Anthropic.
Critics argue that large AI companies could gain an advantage if they help shape the rules governing their industry, potentially making it harder for smaller competitors to enter. OpenAI’s campaign could also be a way to prepare for a political environment that may become less favorable to technology companies. Lehane told Axios that he expects AI to be a major issue in the next presidential election cycle.
Sources: CNET.